Anyone creating a new website should know about SEO, also known as ‘search engine optimization’. SEO refers to the different kinds of strategies one can use to help their website get found. In this episode, host Kimberly Errigo talks SEO with entrepreneur and web designer Dawn Chitwood.
In this podcast, we will cover:
- The three pillars of SEO
- Understanding keywords and how to effectively conduct your own research
- How to develop a content strategy for your business that gets you found in searches
- Implementing your strategy in your website and social media content
Dawn has over 15 years of experience as an entrepreneur and brings a 360 degree approach to marketing strategies. From identity and branding to social media and content marketing, she innately understands the unique challenges and triumphs of small business owners. She has extensive experience across platforms. Dawn prides herself on an intrinsic knowledge of the importance of social sharing and engagement in today’s digital landscape. Her professional creativity and tenacious problem-solving often carries over to her other role, as a happily married mother of two with a penchant for DIY projects.